The public is fedup with social media platforms tracking your every move and storing every detail about you for marketing purposes. The heavywieght browsers have listened and implemented strategic solutions to online tracking protection and prevention. The biggest culprit are cookies being dropped in client browsers. It is possible to still track the user journey and other metrics without dropping cookies in the client browser, also known as offiline event reporting.
The solution is to implement a cookieless tracking solution and report all online events via Server 2 Server, or better known as API, requests. Through this method no cookies are set, but there is a significant challenge. You need to implement custom logic, client and server side, that will recognize your visitors as new or returning, and tie all sunserquent website actions to the user. The actions, also better known as click to action events, can be any online actions that you identify as goals for your visitors to complete. The most common website actions, or conversion evemnts, are online leads and online sales.
Shopify Data Layer
To be updated
Many of our clients integrate with our system through ecommerce platforms like Shopify, WooCommerce and others. The downside of these DIY ecommerce platforms is that in most cases no developer work is required. Everything is available in template formats and many third party utilites provide advanced feagtures. Another downside is that the web pages and sites are hosted on a different platform meaing you do not have access to the web pages or contents.
The only solution to integrate with the custom platforms would be to place custom scrpts on the order confirmation pages, or create plugims/apps that simplifies the process, to some exttend.
In my personal opinion I have discovered that a custom data layer works best on these sites. You have access to all the objects in the data layer and the data is available om other third party tools like Google Tag Manager and Google Analytics, and many more.